Adjust Tracking Configuration

Step 1

Select Adjust as the Tracker

If your product is for iOS, also select Adjust as the SKAdNetwork Conversion Tracker.

Step 2

Select Adjust S2S as the Tracker Template

Tracker templates are used for specific cases, such as: 
- Branding tracking
- Web campaigns via Adjust tracking links 
- Redirect-only tracking 
- Other custom scenarios 

Use alternative templates only if you are familiar with their purpose.
For most cases, the Adjust S2S template is the recommended default.

Step 3

Disable both Impression Redirect and Click Redirect toggles.

Step 4

Configure the Target URL and Application Store URL based on the product’s operating system:

Android:

• Target URL: Use the full Google Play Store URL. Example - https://play.google.com/store/apps/details?id=com.google.android.youtube
• Application Store URL: Use a Google Play deep link in the following format: market://details?id=PACKAGE_NAME. Example - market://details?id=com.google.android.youtube
• Enable the Use Deep Link toggle.

iOS:

• Target URL: Use the App Store URL. Example - https://apps.apple.com/app/id544007664
• Application Store URL: Use the same App Store URL. Example - https://apps.apple.com/app/id544007664
• Disable the Use Deep Link toggle.

Step 5

Fill in the Tracker Token field for both Impression S2S and Click S2S.

For example, if your Adjust tracking link looks like this:

https://app.adjust.com/XYZ?campaign=bidease_{{.CampaignID}}&adgroup={{.AppBundle}}&creative={{.CreativeID}}

The value XYZ is your Tracker Token, which should be entered in both fields.

Step 6

Add or adjust Query Parameters as needed. When finished, click Save.