Appsflyer Tracking Configuration

Step 1

Select Appsflyer as the Tracker

If your product is for iOS, also select Appsflyer as the SKAdNetwork Conversion Tracker.

Step 2

Select Appsflyer S2S as the Tracker Template

Tracker templates are used for specific cases, such as:
- Onelink tracking
- Web campaigns via Appsflyer tracking links
- Redirect-only tracking
- Other custom scenarios

Use alternative templates only if you are familiar with their purpose.
For most cases, the Appsflyer S2S template is the recommended default.

Step 3

Disable both Impression Redirect and Click Redirect toggles.

Step 4

Configure the Target URL and Application Store URL based on the product’s operating system:

Android:

• Target URL: Use the full Google Play Store URL. Example - https://play.google.com/store/apps/details?id=com.google.android.youtube
• Application Store URL: Use a Google Play deep link in the following format: market://details?id=PACKAGE_NAME. Example - market://details?id=com.google.android.youtube
• Enable the Use Deep Link toggle.

iOS:

• Target URL: Use the App Store URL. Example - https://apps.apple.com/app/id544007664
• Application Store URL: Use the same App Store URL. Example - https://apps.apple.com/app/id544007664
• Disable the Use Deep Link toggle.

Step 5

Add or adjust Query Parameters as needed. When finished, click Save.