AppsFlyer / Postbacks Configuration

Modified on Wed, 4 Nov at 5:46 AM

bideaseSETUP GUIDE

A step-by-step guide for advertisers to connect AppsFlyer postbacks to Bidease, so campaigns optimize on your install and in-app event data.

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The clickid is essential

Turn Advanced Privacy off on iOS so the default postbacks carry the clickid Bidease optimizes on.

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Share all sources

Send installs and in-app events from all media sources, including organic.

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View-through on

Enable install view-through attribution so post-view installs are credited to Bidease.

STEP-BY-STEP SETUP

5 Steps to Go Live

Open your app in AppsFlyer

Find Bidease in the Partner Marketplace

Go to the Partner Marketplace in the sidebar menu and type Bidease into the search bar. Then click the gear icon, which takes you to the Manage Integration section for Bidease.

Activate the partner

On the Integration tab, toggle on Activate Partner and proceed to the main configuration.

Configure the integration settings

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We highly recommend configuring the settings exactly as described below, as they directly affect Bidease's optimization processes.

Setting	Set to	Why it matters
Advanced Privacy (iOS 14.5+)iOS	Off	Lets Bidease receive the default postbacks, including the clickid, which is crucial for campaign optimization and ML processes.
Share SKAN Transaction IDiOS	On	Helps Bidease work with SKAN traffic more precisely.
Share organic/non-organic indication	On	Helps Bidease separate NAD traffic.
Engaged click-through / view-through window	As desired (default: 2 days)	Attribution window for installs credited to Bidease.
Install view-through attribution	On	Allows Bidease to deliver installs from post-view attribution.
Re-engagement attribution window	As desired	Only if you are launching a re-engagement campaign.
Default Postbacks	All media sources, including organic	Shares all non-attributed installs with Bidease, so we can use this data for suppressions and ML processes.
In-app events attribution window	As desired (default: 6 months)	Attribution window for in-app events credited to Bidease.
In-app Event Postbacks	Send all events + All media sources, including organic + Values & revenue	Shares all non-attributed in-app events with Bidease, so we can use this data for suppressions and ML processes.