Appsflyer / Postbacks Configuration

Step 1
Sign in to Appsflyer and click on the app of your choice.

Step 2

Go to the Partner Marketplace in the sidebar menu and type Bidease into the search bar. Then, click on the gear icon, which will take you to the Manage Integration section for Bidease.

Step 3

On the Integration tab, toggle on Activate Partner and proceed to the main configuration.

Step 4

We highly recommend configuring the settings exactly as described below, as these settings directly affect Bidease's optimization processes.

• Toggle on Install view-through attribution. This option allows Bidease to deliver installs from post-view attribution.
• Toggle off Advanced Privacy (for iOS 14.5+ and later). Turning off this feature will allow Bidease to receive the default postbacks, which includes a crucial element clickid that can be used for campaign optimization and ML processes. This setting is available only for iOS applications.
• Toggle on Share SKAN Transaction ID. This setting will help Bidease work with SKAN traffic more precisely. This setting is available only for iOS applications. 
• Select All media sources, including organic in the Default Postbacks section. This step will share all non-attributed installs with Bidease, allowing us to use this data as suppressions and for ML processes. 
• Select the desired attribution window for in-app events for Bidease. By default - 6 months.
• Choose Send all events... and select All media sources, including organic with the inclusion of "Values & revenue" in the In-app Event Postbacks section. This step will share all non-attributed installs with Bidease, allowing us to use this data as suppressions and for ML processes.

Step 5

When you are finished and have reviewed the integration, click on the Save Integration button.