Adjust / Main Integration

Modified on Wed, 4 Nov at 6:18 AM

bideaseSETUP GUIDE
A step-by-step guide for advertisers to add Bidease as a partner in Adjust and create tracking links.
◉
Single-device by default
Use the single-device link for default Bidease campaigns; cross-device is for cases such as CTV.
⊕
Both attribution models
Enable device matching and probabilistic modeling for clicks and impressions.
⇨
Direct store redirects
Bidease uses S2S redirects for most campaigns, sending users straight to the App Store or Google Play.
STEP-BY-STEP SETUP
9 Steps to Go Live
1
Open Partners

Sign in to Adjust, click Campaign Lab, and then Partners in the sidebar.

Campaign Lab Partners
2
Add a new partner

Click the New partner button.

New partner button
3
Select Bidease

Type Bidease in the search box and click the Bidease module. Then click the Next button at the bottom of the page.

Bidease module
4
Select the app

Select the application of your choice and click the Next button at the bottom of the page.

App selection
5
Configure the link structure

On this page, you can configure the link structure and its parameters.

Link structure
SettingDescription
Single-device linkMeasures user behavior on a single device, e.g. a click on an ad leading to a mobile app install or reattribution. Use this for default Bidease campaigns.
Cross-device linkMeasures user behavior across different device types, e.g. for CTV campaigns.
Link nameThe name of the link. It is used as the network-level link name and appears as the top level of the structure in your reports.
Campaign parametersValues for each level of the structure in the tracking link: hardcoded values or Bidease macros.

Click the Next button at the bottom of the page.

6
Configure user destinations

On this page, you can configure where users are sent after interacting with the tracking link.

User destinations

Bidease uses S2S redirects for most campaigns, sending users directly to the App Store or Google Play.

ⓘ
Using deep links? Share the exact deep link with Bidease instead of using a branded domain with hidden redirects. For more about branded domains, deep links, fallbacks, etc., see the Adjust documentation.

Click the Next button at the bottom of the page.

7
Configure attribution

On this page, you can configure attribution windows and enable reattribution for the tracking link. To edit the attribution settings, click the Edit button.

Attribution settings

New user: attribution. Settings in this block affect only UA attributions.

New user attribution
TouchpointMethodWhat it does
ClicksDevice matchingIFA devices only: attributes IFA post-click installs to Bidease
ClicksProbabilistic modelingLAT devices only: attributes LAT post-click installs to Bidease
ImpressionsDevice matchingIFA devices only: attributes IFA post-view installs to Bidease
ImpressionsProbabilistic modelingLAT devices only: attributes LAT post-view installs to Bidease

Existing user: reattribution. Settings in this block affect only reattributed users. If the tracking link will be used for reattributions, this block must be configured.

Existing user reattribution
TouchpointMethodWhat it does
ClicksDevice matchingIFA devices only: attributes IFA post-click reattributions to Bidease
ClicksProbabilistic modelingLAT devices only: attributes LAT post-click reattributions to Bidease
ImpressionsDevice matchingIFA devices only: attributes IFA post-view reattributions to Bidease
ImpressionsProbabilistic modelingLAT devices only: attributes LAT post-view reattributions to Bidease
⚠️
Enable both attribution models. The mobile market includes both device types (IFA and LAT), so it is crucial for Bidease to have both device matching and probabilistic modeling enabled.

Click the Next button at the bottom of the page.

8
Review and create the link

Review the settings you have configured, then click the Create Link button at the bottom of the page.

Review page
9
Share the links with Bidease

Copy the created tracking links and send them to your Bidease account manager.

Created tracking links
bidease
Grow Your App with Ease
Questions? Contact your Bidease account manager
support@bidease.com

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