Adjust / Main Integration

Step 1

Sign in to Adjust, click on Campaign Lab, and then on Partners in the sidebar.

Step 2

Click on the New partner button.

Step 3

Type "Bidease" in the search box and click on Bidease module. Then click the Next button at the bottom of the page.

Step 4

Select the application of your choice and click the Next button at the bottom of the page.

Step 5

On this page, you can configure the link structure and its parameters.

Link use cases:

• Single-device link: This link measures user behavior on a single device. For example, a click on an ad leading to a mobile app install or reattribution. Use this case for default campaigns for Bidease.
• Cross-device link: This link measures user behavior across different device types, e.g., CTV campaigns. 

Link name:

• Specify the name of the link. This name will be used as the network-level link name and will appear as the top level of the structure in your reports. 

Campaign Parameters:

• Define values for each level of the structure in the tracking link. You can use either hardcoded values or Bidease macros. 

Click the Next button at the bottom of the page.

Step 6

On this page, you can configure where users will be sent after interacting with the tracking link.

Bidease uses S2S redirections for most campaigns, sending users directly to the App Store or Google Play.

If you want ot use deeplinks in your tracking links, it's better to share the exact deeplink with Bidease instead of using a branded domain with hidden redirections.

More information about configuring branded domains, deeplinks, fallbacks, etc., can be found in the Adjust documentation - https://help.adjust.com/en/article/user-destinations-ad-network

Click the Next button at the bottom of the page.

Step 7

On this page, you can configure attribution windows and enable reattribution for the current tracking links.

To edit attribution settings, click the Edit button.

After clicking the Edit button, you will see different attribution settings.

New User: attribution. Settings in this block affect only UA attributions.

• Clicks:
  • Device Matching: Works only for IFA devices and allows the attribution of IFA post-click installs to Bidease. 
  • Probabilistic Modeling: Works only for LAT devices and allows the attribution of LAT post-click installs to Bidease. 
• Impressions:
  • Device Matching: Works only for IFA devices and allows the attribution of IFA post-view installs to Bidease. 
  • Probabilistic Modeling: Works only for LAT devices and allows the attribution of LAT post-view installs to Bidease. 

It is crucial for Bidease to have both attribution models enabled since the current mobile market includes both device types (IFA/LAT).

Existing User: reattribution. Settings in this block affect only reattributed users.

If the current tracking links will be used for reattributions, it is mandatory to configure this block.

• Clicks:
  • Device Matching: Works only for IFA devices and allows the attribution of IFA post-click reattributions to Bidease. 
  • Probabilistic Modeling: Works only for LAT devices and allows the attribution of LAT post-click reattributions to Bidease. 
• Impressions:
  • Device Matching: Works only for IFA devices and allows the attribution of IFA post-view reattributions to Bidease. 
  • Probabilistic Modeling: Works only for LAT devices and allows the attribution of LAT post-view reattributions to Bidease.
    

It is crucial for Bidease to have both attribution models enabled since the current mobile market includes both device types (IFA/LAT).

Click the Next button at the bottom of the page.

Step 8

On this page, review the settings you have configured.

Once reviewed, click the Create Link button at the bottom of the page.

Step 9

Copy the created tracking links and send them to your Bidease CSM.