Campaign settings

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Tracking

Tracking

Check the box “Enable agency fee” to count the amount of Revenue. Leave the “Agency fee” field empty. 
It is important if you want to use the Revenue limit option.

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Targeting

Targeting

This section will help you to set different targeting settings and other features to manage you campaign.

Targeting settings

• Has IFA

  • mark it to only target IFA(IDFA) traffic

  • leave blank to only target non IFA traffic

  • mark with a dot to target both

Traffic with a user ID is usually more expensive, but it opens up more opportunities for retargeting and reengagement.

• Rewarded

  • mark it to only target rewarded  inventory

  • leave blank to target non-rewarded inventory only

  • mark with a dot to target both

The ads are shown to the user for a reward (extra life in the game or bonus points).
The user's involvement in such an ad is higher, but the cost also increases compared to non-rewarded traffic.

• 13+(Coppa) age restriction

  • mark to only bid on traffic that targets children under 13

  • leave blank to target traffic that targets children above 13 and adults

  • mark with a dot to target both

This feature is used to restrict the display of ads that contain sensitive products and may be undesirable for showing to a young audience, in particular in the United States.

• SKAdNetwork

  • mark to only bid on SKadNetwork bid requests

  • leave blank to only bid on non SKadNetwork bid requests

  • mark with a dot to target both

Get traffic from the Apple Framework.

• Retargeting (for retargeting campaigns only, please consult our specialists)

Retargeting campaigns help to reengage the users who have already seen the ad or installed the application to complete any additional in-app activity. The system will focus on the users who already have the advertised application installed.
To target those users, you may need to manually upload the list of ids (segment) and select it in the campaign settings on the segments tab.

Start/Stop date settings

With “Start date” and “Stop date” you can set a period when the campaign is active.

The campaign cannot be launched before or after the specified dates.

Device type and os versions

Limit the device type to exclude devices that do not fit your offer or show poor conversion rates.

Working days and hours

Use the "Work Schedule" tool to set the days and hours when campaigns are active.

The time in the chart is set to the selected time zone (in account settings).

The chart may vary depending on the selected time zone.

For example, if you set the campaign start at 1 a.m. UTC, and change the timezone settings to UTC+3 ( Moscow time), the chart will display the start of the campaign at 4 a.m  ( Moscow time).

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White & Black lists

White & Black lists

White and blacklists section allow you to set up different targeting criteria. The mechanism of using it is almost the same for all lists:

1. Click on the name of a parameter;

2. Choose the type of a list: White or Black;

3. Select the desired values from the drop-down list or enter them manually;

4. Click the add button (if required);

5. Click the Apply button.

Let’s review the most interesting parameters:

Applications

Applications blacklist 

Specify the bundle id of the applications that you want your ads to be displayed (Whitelist) or that you want to exclude from targeting (Blacklist).
Please note that if the campaign is running on a Whitelist, then the Blacklist cannot be used; and when the auto blacklisting function is enabled, applications will be removed from the white list without being blacklisted.

Cities

To add a city, start typing the name in the search field and click the Add button next to the desired option.

Super GEO

To select a specific area on the map for targeting - click on the name of the city and specify the area on the map in the red.

Most of the other available fields are filled in similarly.

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Reengagement

Reengagement

The Reengagement function is used if it is necessary to show ads to users who have previously participated in the advertising of this product.

Click the plus button and use the search to select a previously launched campaign. The system will take information about users from the previous campaign and will target them. In this case, it is not necessary to load the user segment, since information about the users is already available.

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Segments

Segments

If you have uploaded a user segment or a segment for exclusion, you can select it in the campaign settings.
To do that, choose the list from the drop-down menu and select the type: Whitelist or Blacklist.

Whitelist - the system will target users from the list;
Blacklist - the system will avoid users from the list.

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ModelsUse the drop-down filter to search for models by a specific bundle or enter the name of the model in the search box. And set target goal price.

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Optimization

Auto Blacklisting

Auto 

The system provides an option to automatically disable inefficient applications based on CPI and spend. When the limit is reached, the system will automatically exclude the application from targeting.

The auto blacklist formula compares total app spend VS (Auto BL App free spend) + Conversions * Avg CPI multiplier threshold - Given the average CPI for the campaign App would be blacklisted if app CPI is higher than avgCPI * multiplier value and removed from blacklist otherwise

If an app is blacklisted but some conversions happen letter it will be automatically taken out of the blacklist as long as it fits your spend criteria.

Pace KeeperUse PaceKeeper to improve spending pacing through day

A/B testing
If checkbox enabled bidding would be active only in a part of all impressions defined in Testing range.
on campaign, for a/b to compare campaigns
on product, for a/b to compare products
on creative, for a/b to compare creatives

Set the:
Testing label - Label would be added to impressions for further analysis
Testing range - Impressions is splitted into 100 equal parts and only selected (inclusive range) part would be targeted.

A/B settings examples

Product [0-49] "A" & key=20 -> "A", OK
Product [0-49] "A" & key=50 -> REJECT
Product [0-49] "A" & Creative [40-80] "B" & key=20 -> REJECT
Product [0-49] "A" & Creative [40-80] "B" & key=70 -> REJECT
Product [0-49] "A" & Creative [40-80] "B" & key=45 -> "B", OK
Product [0-49] "A" & Creative [50-99] "B" & key=* -> REJECT

Menu

Additional menu

You can use additional menu on top of the campaign page:

• Campaign list - Press to go back to the campaign list;

• Creatives - Press to go to creatives settings of current campaign;

• Start/Pause - Press to Start or Pause a campaign;

• Copy - Press to copy current campaign;

• History - Press to track campaign history of changes;

• Stats - Press to go back to stats page.

History

The history tab will show all the changes that have occurred in the campaign settings.