Campaign section

Campaign section

On this page, you can see detailed information for one or several campaigns.

If you have selected several campaigns to display, the table below will show information on all campaigns together.

Campaign menu

In the upper part of the window, there is a campaign management menu and buttons to go to other sections.

• Campaign list - Click to return to the list of campaigns;

• Creatives - Click to go to the creative settings section of the selected campaign;

• Start/Pause - Click to activate or deactivate the campaign;

• Copy - Click to create a copy of the selected campaign;

• Edit - Click to go to the campaign settings.

• Product edit - Click to go to the product settings

If you have opened statistics for several campaigns at once, click on the campaign ID that you want to perform an action from the menu.

Campaign structure

Under the campaign management menu, there are clickable names of the advertiser and the product that the campaign belongs to.
Click on the name of the advertiser or product to go to the desired level.

Budgeting settings

Below is the information about the campaign budget.

• Bid CPM - The price per 1,000 impressions that you’ve set in the settings;

• Total Spend - The spend the campaign delivered since launch;

• Budget - The total campaign budget specified in the campaign settings. The campaign will be running until the value in the Total Spend field reaches the value in the Budget field.

Budget adjustment

To adjust the budget without going into the campaign settings, click on the pencil button and enter a new budget value, then click the Update button. 

Individual BidCPM adjustment

Click on the value of the BidCPM to set an individual bid price for each of the applications the campaign is running on.

Tools for working with data

As at the product level and the campaign list, it is possible to work with data at the campaign level using various tools:

• Time period;

• Data filter;

• View statistics on a graph;

• Auto-refresh the page;

• Download statistics as a file.

All these tools work according to the same logic as at other levels of the dashboard. To view the detailed information, go back to the previous section of the instructions.

Table settings

Click on the button with sliders on the right side of the table to configure the statistics parameters that should be displayed in the table. 

In the window that opens, select the necessary parameters, marking them with a tick, and also specify the necessary values for calculating parameters such as Retention and ROAS.

When the configuration is completed, click the apply button at the bottom of the window.

Column definition

Hover the mouse over the column name to get a detailed definition of the displayed information.

Configuring Data Dimensions

You can view the campaign statistics in various dimensions.
By default, the statistics table shows data per applications the ads were shown in.
If you want to change the display parameter, select a new one from the drop-down list or add an additional parameter by clicking the “Add group” button. An additional column will appear in the table.

Clickable links in the statistics table

Some of the parameters in the table are displayed as clickable links. When you clicked on them, you are redirected to another page or site. A list of such parameters:

Application - Redirects to the application page in Google Play or App Store;
Campaign - Redirects to the campaign page;
City - Redirects to Google Maps with an indication of the selected city;
Creative - Opens the creative settings;
Creative Hash - Opens a creative search window with a pre-filled hash of the creative.

Data sorting

To sort the data, click on the column name of the parameter you want to sort by.
The system will sort the values in descending order first. Click again to sort the data in ascending order.

Stat significance button

To check the statistical significance of the data of two parameters, select the two parameters in the list and click the “Stat significance” button.

Setting up the Stat significance check

Select the parameters to analyze and click the check button.

Unsuccessful stat significance check results

If there is enough relevant data in the campaign, the statistical significance of the selected parameters will be calculated. Otherwise (for example, if there is no conversion data), the system will not be able to analyze the information.

Manual blacklisting

You can blacklist applications and cities by clicking on the Eyeball button on the right side of the table.
Note: Campaign cannot use White and Black lists at the same time, so application and cities will be deleted from the Whitelist if you use a blacklist.

Button to open settings

Click the “Edit” button to go to the settings of the current campaign.