Creative Guidelines
Modified on Mon, 2 Nov at 5:45 AM
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Creative Guidelines
Explore the creative formats available with Bidease and discover how your brand can appear across different ad experiences.
Video
Video creative served across Fullscreen and MREC* placements, followed by a static or interactive end card with a CTA.
ASSETS WE NEED
Fullscreen 9:16
1080×1920
Fullscreen 16:9
1920×1080
MREC
600×600
Duration
15s+
Max file size
50 MB
BEST PRACTICES
•
Capture attention in the first 5 seconds
•
Ensure the message is clear with the sound off and the CTA is legible on the end card
•
Keep styling cohesive between the video and the end card
•
Create AI-generated video creatives with our support
* MREC (Medium Rectangle) is a display ad format typically measuring 300 × 250 / 300 × 300 pixels. On high-density displays (Retina/HiDPI), higher-resolution assets may be required to maintain visual sharpness.
Playable Ads
Interactive creatives built around a simple game mechanic, followed by a CTA end card.
ASSETS WE NEED
Creative format
HTML5
Standard
MRAID 2.0*
Layout
Responsive for
Fullscreen 9:16 / 16:9
Fullscreen 9:16 / 16:9
Max file size
50 MB
BEST PRACTICES
•
Send us your existing playable ad, and we’ll adapt it to run on the Bidease platform while keeping all visual elements unchanged
•
If you need assistance with playable ad creation, share your creative assets, brand guidelines in PDF format, and vector logo in SVG or AI format. We’ll create a playable ad at no additional cost
* MRAID (Mobile Rich Media Ad Interface Definitions) is a standard API that enables rich media ads to interact with mobile apps.
Static
Image-based creatives for Banner, MREC, and Fullscreen placements, widely supported but typically less engaging than video or interactive creatives.
ASSETS WE NEED
Static Portrait 9:16
1080×1920
Static Landscape 16:9
1920×1080
Banner
640×100
MREC
600×600
Max file size
10 MB
File formats
JPG / PNG / GIF
Minimums: Banner 320×50
BEST PRACTICES
•
Keep the key message short, visible from the start, and within safe margins
•
Ensure the creative stays clear and readable at smaller sizes
CTV
Full-screen, cinematic video creatives designed for the TV experience, running before content (pre-roll) or during natural content breaks (mid-roll).
ASSETS WE NEED
Format
Standard VAST*, no end cards
Placement
Linear pre-roll / mid-roll
Resolution
Min 1920×1080; 4K preferred
Aspect ratio
Strictly 16:9
Max file size
2000 MB
Duration
15s+
BEST PRACTICES
•
Use high-resolution assets for large-screen viewing
•
Make it feel cinematic, not simply adapted from mobile
•
Keep branding clear and easy to recognize
* VAST (Video Ad Serving Template) is an XML-based standard used to deliver video ads and related metadata to video players.
Dynamic Product Ads
Personalized creatives dynamically assembled from a product feed based on user behavior.
ASSETS WE NEED
Product feed
CSV, JSON, or XML
Product ID
required
Image URL
required
Deeplink
required
BEST PRACTICES
•
Direct deeplinks to the relevant product page
•
Update stock status to exclude unavailable products
•
Match Product IDs between the feed and tracking
No creatives yet? We can help
Leave creative
production to Bidease
production to Bidease
From concept to ready-to-launch assets, we can support the full production process:
Explore Creative Production →•
Make new creatives
from scratch
from scratch
•
Adapt existing assets
for campaign requirements
for campaign requirements
•
Produce launch-ready creatives within one week
✓At no additional production cost
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