List of supported macros

The below macros should be written as {{.MACRO}}, there is also a description of the macro - you just need to pick up the necessary macro.

{{.Exchange}} -- The name of the exchange
{{.SSP}} -- The name of the SSP
{{.AppBundle}} -- Unique identifier for the app(bundle_id)
{{.AppName}} -- App name from the store
{{.BidID}} -- Unique ID of the bid (and impression, click, and install, respectively)
{{.CampaignID}} -- Campaign_id
{{.CampaignTitle}} -- Campaign name
{{.City}} -- City
{{.Country}} -- Country (Indicated by 3 characters-RUS / USA)
{{.Country2}} -- Country (Indicated by 2 characters-RU / US)
{{.CreativeID}} -- Creative_id

{{.CreativeHash}} -- Creative hash
{{.CreativeType}} -- Creative type (could be banner / video / native)
{{.DeviceMake}}-- The manufacturer of the device
{{.DeviceModel}} -- Device Model
{{.IFA}} -- A unique advertising ID, the case of which is set automatically depending on the OS
{{.ImpWidth}} -- The width of the placement during the bid
{{.ImpHeight}}-- The height of the placement during the bid
{{.Interstitial}} -- Is the placement full screen
{{.IP}} -- IP address
{{.Lang}} -- language (Indicated by 2 characters-RU / USA)
{{.Lat}} -- Latitude from -90.0 to +90.0, where negative is south
{{.Lon}} -- Longitude from -180.0 to +180.0, where negative is west.
{{.Month}} -- Month in UTC (numbers)
{{.OSVer}} -- Operating system version
{{.PayoutCPI}} -- Payout CPI size
{{.Revenue}} -- For CPM (cost per impression ), for CPC-cost per click
{{.RevenueCPM}} -- For the CPM case, the cost per impression (1000 units)
{{.Rewarded}} -- Is the ad placement Rewarded
{{.UserAgent}} -- The user-agent during the bid
{{.Error}} -- Address of the bidease error tracker
{{.Event}} -- Address of the bidease event tracker
{{.ImpCr}} -- Address of the impression tracker from bidease creatives
{{.Imp}} -- Address of the impression tracker bidease
{{.ImpType}} 
{{.Click}} -- Address of the click tracker
{{.ImpURL}} -- Link to the tracker (af/adjust, ...) where to send the information by impressions
{{.ClickURL}} -- Link to the tracker (af/adjust, ...) where to send click-through information
{{.TargetURL}} -- Link to the app in the store
{{.CompanyID}} -- Organization ID on bidease platform
{{.ProductID}} -- Product (Application or Mobile Content) ID
{{.OriginCompanyID}} -- Original parent campaign for retargeting
{{.OriginCreativeID}} -- Original parent creative for retargeting

{{.CampaignCreatedAt.Format "2006-01-02"}} -- Campaign creation date in `2024-02-07` format

{{.MD5 .AppBundle}} --  MD5 hashed unique identifier for the app(bundle_id) 

Macros below are written as {{MACRO}}
{{time.Unix}} -- bid time in unix timestamp

{{time.Format "2006-01-02"}} -- bid time in `2024-02-07` format

You can use custom variables in campaigns. There is a certain type of macros that  you can use to pass hardcoded values for each campaign/creative.
For example, you need to pass API key to your MMP.  You should use custom variable:

In Key field specify name of that macros ( you can use any name for that).
In Value field specify a value for that macros.

Then you should add new variable into tracking link. 

• Variables from campaigns and creatives are written as {{.Var "VARIABLE_NAME"}}
• For variable MyApiKey macros would be look like this {{.Var "MyApiKey"}}