Integration with Google Tag Manager (GTM)

Modified on Wed, 22 Oct at 9:35 AM

Google Tag Manager allows interaction between three components:GTM allows making the interaction of three objects:
1. Trigger – any event that happens on a page (e.g., page load, button click, purchase, etc
2. Variables - a set of system-defined and user-defined variables (e.g., click_id=Dejf2xf2)
3. Tag - a piece of code that sends data to a system such as Google Analytics.

Step 1

Create a User-Defined Variable with the Bidease click_id from a URL query: bidease_click_id.

Refer to the GTM documentation for more details on user-defined variables.
Create a new variable with the following settings as shown in the screenshot below.

The final result should look like this:

Step 2

Decide which events should be sent to Bidease and implement them on your webpage, for example:

Registration
Add To Cart
Purchase

Step 3

Create a new Tag that will call the Bidease pixel, passing bidease_click_id, the event name (from Step 2), and purchase_usd (for purchase events, if needed).

The settings for the new Tag should look like in the screenshot below.

Template for the image URL:

https://track-us.bidease.com/conv?x={{bidease_click_id}}&goal_id={{event_name}}&attr_type=0&is_attributed=1&tracker=YOUR_TRACKER_NAME&purchase_usd={{purchase_usd}}&type=image

{{bidease_click_id}} - the custom variable defined in Step 1
{{event_name}} - the event name defined in Step 2
YOUR_TRACKER_NAME - a custom tracker name (does not affect tracking but helps our support team identify data in the logs; e.g., if you are a Facebook advertiser, you can use facebook-gtm)
{{purchase_usd}} - the purchase amount (used only for purchase events)

Step 4

Add the necessary Triggers to this tag and don’t forget to publish the new configuration.

Step 5

Add bidease_click_id={{.BidID}} to the tracking link and share it with your Bidease CSM.