Integration with Google Tag Manager (GTM)

GTM allows making the interaction of three objects:

1. Trigger – any event which happens on a page (Page loaded, User clicked on a button, purchase occurs & etc. ).
2. Variables – set of system-defined and user-defined variables (e.g. click_id=Dejf2xf2).
3. Tag – a tag is code that send data to a system such as Google Analytics.
   

If you face any issues, don’t hesitate to contact us via [email protected]

Steps to  integrate Bidease postbacks with GTM

1. Create user defined variables with Bidease click_id from a Url Query: bidease_click_id

Click to review GTM documentation for user-defined variables.

Just add a new User-Defined variable with the following settings like it’s shown on the screenshot below.

And final result would be:

2. Decide which events should be passed to Bidease and create these events in the context of your web-page, e.g:

• Registration

• Items added to cart

• Make a purchase (in these case, do not forget to add purchase value to apurchase_usd parameter to Bidease postback)

3. Create a new Tag that would call Bidease pixel passing bidease_click_id, event (from 2.) and puchase_usd (for purchases if necessary).

The setting for the new Tag should look like on the screenshot below.

The template for image url is the following:

https://track-us.bidease.com/conv?x={{bidease_click_id}}&goal_id={{event_name}}&attr_type=0&is_attributed=1&tracker=YOUR_TRACKER_NAME&purchase_usd={{purchase_usd}}&type=image

• {{bidease_click_id}} is a custom variable that was defined in step 1

• {{event_name}} is an event name which was chosen in step 2 and should be passed with an event

• YOUR_TRACKER_NAME is a custom tracker name. This parameter doesn’t influence anything but could help our support team find any data in logs (eg. you are a Facebook company, just pass facebook-gtm here)

• {{purchase_usd}} is an value of the purchase for the cases when it should be passed to our tracker

4. Just add necessary triggers to this tag and don’t forget to publish a new one.

5. Add bidease_click_id={{.BidID}} to the tracking link on the Bidease ui.bidease.com.